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The Future of E-commerce with Cross Border eCommerce. With the current competition in the consumer market, many strategies have been put in place by business people to get more consumers. Through implementing the various ideas by the business owners, there are some challenges that are difficult to overcome. Due to the uncontrollable challenges faced, many business owners now use cross border e commerce as their top marketing strategy, as they believe that this mean of marketing has no severe problems. Cross-border-e-commerce can be defined as an online trade conducted between a consumer and a business owner, between two types of businesses either same or different, between the various producers or brands and also between two user groups. This online marketing has been possible with some of the top marketplace platforms that include the Amazon or eBay. Clients using these platforms in cross border e-commerce, have been at ease in accessing the marketer’s services through the websites they created. An the advantage of using cross border e-commerce in business practices is in the fact that through their platforms, the client is by any chance not taxed upon buying a product whereas the seller can sell their goods without having a license. The fantasy of having a unique asset has significantly influenced the online business prosperity of cross border e-commerce as one cannot argue the fact that comfort is a bonus to it. With the huge success recorded, controversial on cross border e-commerce as the future of e-commerce have been ever growing with many of its users arguing out that it is indeed the future of our business practices. Despite its success, it also has its barriers. They include:
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o Fraud. Through globally goods purchase, many cases have been reported of customers been conned or the buyer getting rigged off their payment. This has led to upcoming issues of which is an excellent service for payment that is critical to customers’ behavior.
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o Logistics and reverse logistics. Logistics gained from the local customers can significantly affect the growth of business if one is not keen on them. o Regulation. Regulation by the government has been recorded to have an impact on a business a significant number of ways either positively or negatively. It is considered crucial for a business owner to understand how the local taxation works, and also he or she should ensure that the customer’s payments are legit. Lacking that actual knowledge on taxation might greatly have an impact on your business negatively. Overview, cross border e-commerce, experienced problems too. This challenges come in as negatives of this marketing platform but finding the positives is have been able to achieve, it is greatly considered as the future e-commerce is to experience.


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